Twelve 2 For You | Etsy
Twelve 2 for You is the business I created to design and sell passion projects that reignite my
creative drive.
My shop is inspired by the verse Epistle to the Romans 12:2, which states:
“Do not be conformed to this world, but be transformed by the renewal of your mind, that by testing you may discern what is the will of God, what is good and acceptable and perfect.”
When creating the brand, the 2 seemed like the perfect place to incorporate a meaningful symbol. The fish is a key symbol in the Bible, so I made it the focal point of the brand identity. By having it swim in the opposite direction of the other fish, it visually represents the message of Romans 12:2, not conforming to the world, but choosing a path of transformation.
My hope is that these products make planning simpler and intentional living more attainable for you.
While taking time for freelance work, I also started this passion project, Twelve 2 for You. This business allows me to freely create fun designs that I can then sell through Etsy. I have learned so much about running a business, building a brand, marketing, and product creation through this side project. I hope to test my design skills with fun digital products that help people live life intentionally.